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Smithwicks Ale

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Smithwicks Ale

Role
Art Director
Agency
Colangelo

Role
Art Director
Agency
Colangelo

Role
Art Director
Agency
Colangelo

Over six decades ago, the first U.S. import of Smithwick’s Irish Ale was mysteriously “liberated” off a freighter in the Boston Harbor. What really happened to that first U.S. shipment? Just like a delicious pint, we encouraged the public to get to the bottom of it. By creating a campaign around the heist, numerous leads and confessions from around the country poured in, increasing awareness and appreciation for the classic Irish beer.

Over six decades ago, the first U.S. import of Smithwick’s Irish Ale was mysteriously “liberated” off a freighter in the Boston Harbor. What really happened to that first U.S. shipment? Just like a delicious pint, we encouraged the public to get to the bottom of it. By creating a campaign around the heist, numerous leads and confessions from around the country poured in, increasing awareness and appreciation for the classic Irish beer.

Over six decades ago, the first U.S. import of Smithwick’s Irish Ale was mysteriously “liberated” off a freighter in the Boston Harbor. What really happened to that first U.S. shipment? Just like a delicious pint, we encouraged the public to get to the bottom of it. By creating a campaign around the heist, numerous leads and confessions from around the country poured in, increasing awareness and appreciation for the classic Irish beer.

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