Role
Creative Director
Agency
Mājor

Role
Creative Director
Agency
Mājor

Role
Creative Director
Agency
Mājor

In 2016 there was no Kase. There was only a dream in the founder's eye and barrels full of shochu on a southern island in Japan. He came to us with that dream and we got to work. As one of the first-ever shochu brands developed specifically for an American audience, we knew the story had to be equal parts education and allure while the bottle had had to unlike anything on any liquor shelf or backbar anywhere.

In 2016 there was no Kase. There was only a dream in the founder's eye and barrels full of shochu on a southern island in Japan. He came to us with that dream and we got to work. As one of the first-ever shochu brands developed specifically for an American audience, we knew the story had to be equal parts education and allure while the bottle had had to unlike anything on any liquor shelf or backbar anywhere.

In 2016 there was no Kase. There was only a dream in the founder's eye and barrels full of shochu on a southern island in Japan. He came to us with that dream and we got to work. As one of the first-ever shochu brands developed specifically for an American audience, we knew the story had to be equal parts education and allure while the bottle had had to unlike anything on any liquor shelf or backbar anywhere.