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HyperGEL Kenzen Launch

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HyperGEL Kenzen Launch

Role
ACD
Agency
UEG

Role
ACD
Agency
R/GA

Role
ACD
Agency
UEG

ASICS needed to launch the HyperGEL Kenzen, a new lifestyle sneaker that was a departure from the brand's typical running shoe. Partnering with Steve Aoki, we created a launch moment that celebrated multi-hyphenated creators who embody the always on mentality of this sneaker. 

Smart devices are supposed to make life easier, but managing them can often be confusing and complicated. With Samsung SmartThings, you can now connect and control all your devices in one convenient app.

ASICS needed to launch the HyperGEL Kenzen, a new lifestyle sneaker that was a departure from the brand's typical running shoe. Partnering with Steve Aoki, we created a launch moment that celebrated multi-hyphenated creators who embody the always on mentality of this sneaker. 

hyper

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